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Visual Research Report & Creative Outcomes

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Wellbeing Uncovered: The Power Of Connection

I worked to find and solve a problem within the wellbeing industry, an area I am passionate about. I produced a 3000 word report, an app, a short film and social media campaign.

Problem identified within wellbeing industry:

With the uprise of the wellbeing counterculture, aiming to make wellbeing more achievable, maintainable and inclusive, how do consumers who still face challenges in achieving their desired level of wellbeing overcome remaining barriers?

Big Idea:

Build an inclusive community to empower journeys of holistic wellbeing, reducing existing noise and stigma surrounding the wellbeing industry

Concepts created for outcomes

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The Outcomes

The App

My primary outcome was an app, aiming to connect members of the Guiding Light community (a brand I created for the project). The app connects individuals facing challenges in achieving their wellbeing goals with those who possess relevant experience and wisdom, providing guidance to overcome obstacles. Users can join the app as a ‘follower’ or a ‘leader’ based on what they want to gain.

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The Film

I made a film to display the impact of others on our successes. It provides viewers with the opportunity to immerse themselves in each scene, nurturing a sensory connection. I wanted the film’s message to be powerful, provoking people to reflect on their own journeys and struggles they have overcome. The natural scenes are designed to have a grounding feel, acting as a form of escapism for the viewer, immersing them more and more as they progress.

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The Campaign

I created a campaign called “Find Your Light”, encouraging people to reflect on individuals in their life who have guided them over barriers. The campaign was largely social media based, prominently Instagram as my primary research found this will have the largest success in reaching my target audience.

Read the full report here:

Skills:

  • App creation (using Marvel)

  • Film Making

  • Graphic Design

  • Photography

  • InDesign

  • Photoshop

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