Trend Forecasting Report

This trend report was based around the momentous moment 'The Line' in Saudi Arabia, and the cultural and social impact this will have on the beauty and wellbeing landscape. Starting my research with a cartogram, I began to reflect on where similar trends were demonstrated in these industries to find recurring patterns I could investigate further. 

 

Trend Statement:

 

In 2024, consumers will adapt their use of our digital world to reclaim their mental wellbeing. Digital lifestyle brands who contribute to overconsumption and declining mental health will need to build on their relationships with consumers to gain loyalty.